More the Merrier campaign celebrates Christmas at Selfridges. Three mastershot videos along with the photos give a patchwork of vibrant tastes and trends, a maximalist celebration of beauty and joy. Staged within a surreal model of the Oxford Street store façade dripping in festive décor, the campaign features a cast of merry, maximalist passers-by and a Selfridges doorman in a pearly-king-inspired outfit.

Director / Photographer: Marcin Kempski
Set Design: Artroom
Location: Warsaw, Poland