Whatever You’re Dealt is F&F’s AW ’26 campaign, inspired by the symbolism and visual language of tarot. Blending fashion, fortune and the unpredictability of the season, the campaign presents the new collection through a series of bold, cinematic images. A distinctive mix of rich colour, dramatic compositions and tarot-inspired motifs creates a contemporary visual world, brought to life across high-impact OOH placements in London, including the iconic Piccadilly Lights.

Photographer:  Marcin Kempski
Location: Warsaw, Poland