Born on the basketball court, adopted by the pioneers of streetwear, and embraced again and again by icons of every generation the adidas Superstar has always been the original symbol of the journey from sport to culture. Today, a new generation is making it their own. For the Polish and Czech markets, we re-contextualized this global campaign with local voices – Polish rappers Bambi and Kuqe, and Czech rapper Calin. We produced photography, video, and behind-the-scenes content that reconnects the Superstar with the youth of today and celebrates its timeless spirit.

Photographer:  Tereza Mundilová
Director: Michał Grzeszczakowski
Location: Warsaw, Poland